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Personal CareShampoo: brands AI assistants recommend
Everyday shampoos for different hair types. Below: which brands AI assistants name when US shoppers ask about shampoo.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15 of 17. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | L’Oréal Paris | 2.3 | 20% | 40% | |
| 2 | Vanicream | 4.0 | 20% | 40% | |
| 3 | Oribe | 1.0 | 20% | 20% | |
| 4 | Dove | 1.5 | 20% | 20% | |
| 5 | Kristin Ess | 1.5 | 20% | 20% | |
| 6 | OUAI | 1.5 | 20% | 20% | |
| 7 | Kérastase | 2.0 | 20% | 20% | |
| 8 | TRESemmé | 3.5 | 20% | 20% | |
| 9 | Odele | 4.5 | 20% | 20% | |
| 10 | Monday Haircare | 1.0 | 0% | 20% | |
| 11 | Verb | 1.0 | 20% | 0% | |
| 12 | Garnier | 3.0 | 20% | 0% | |
| 13 | CeraVe | 4.0 | 0% | 20% | |
| 14 | L’Oréal | 4.0 | 0% | 20% | |
| 15 | Hask | 5.0 | 0% | 20% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- byrdie.com5
- aad.org4
- nbcnews.com4
- nytimes.com4
- elle.com3
- goodhousekeeping.com3
- instyle.com3
- target.com3
- womenshealthmag.com3
- allure.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best shampoo? Best overall
- best shampoo under $15 Budget
- best luxury shampoo, $40 or more Premium
- best shampoo for thin fine hair Specific need
- alternatives to Pantene shampoo Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Shampoo, Week of Oct 19, 2026, dopbot.com/index/shampoo
See where your brand stands in shampoo
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.