The Index › Personal Care
Personal CareRazors: brands AI assistants recommend
Cartridge and safety razors and razor subscriptions for shaving face and body. Below: which brands AI assistants name when US shoppers ask about razors.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 11. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Gillette | 1.6 | 80% | 60% | |
| 2 | Schick | 1.7 | 40% | 20% | |
| 3 | Harry’s | 2.0 | 20% | 40% | |
| 4 | Billie | 3.3 | 0% | 60% | |
| 5 | Panasonic | 1.5 | 20% | 20% | |
| 6 | Braun | 2.0 | 0% | 40% | |
| 7 | Henson | 3.0 | 20% | 20% | |
| 8 | Dollar Shave Club | 3.5 | 20% | 20% | |
| 9 | BIC | 5.0 | 20% | 0% | |
| 10 | Merkur | 6.0 | 20% | 0% | |
| 11 | Leaf | 7.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- gq.com5
- cnn.com4
- nytimes.com4
- techgearlab.com3
- aad.org2
- allure.com2
- amazon.com2
- esquire.com2
- eyeandpen.com2
- forbes.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best razor? Best overall
- best razor under $20 Budget
- best razor, $60 or more Premium
- best razor for sensitive skin that prevents razor burn Specific need
- alternatives to Gillette razors Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Razors, Week of Oct 19, 2026, dopbot.com/index/razors
See where your brand stands in razors
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.