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Personal CareDeodorant: brands AI assistants recommend
Stick, roll-on and natural deodorants and antiperspirants. Below: which brands AI assistants name when US shoppers ask about deodorant.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Dove | 1.7 | 60% | 60% | |
| 2 | Degree | 3.3 | 60% | 20% | |
| 3 | Secret | 3.5 | 20% | 60% | |
| 4 | Vanicream | 3.7 | 40% | 20% | |
| 5 | Salt & Stone | 2.0 | 20% | 20% | |
| 6 | Ursa Major | 2.0 | 20% | 20% | |
| 7 | Lume | 3.5 | 20% | 20% | |
| 8 | Arm & Hammer | 1.0 | 0% | 20% | |
| 9 | CORPUS | 1.0 | 0% | 20% | |
| 10 | Kopari | 3.0 | 0% | 20% | |
| 11 | Nécessaire | 4.0 | 20% | 0% | |
| 12 | Crystal | 5.0 | 0% | 20% | |
| 13 | Humble Brands | 5.0 | 20% | 0% | |
| 14 | Megababe | 6.0 | 0% | 20% | |
| 15 | Tom’s of Maine | 6.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- allure.com6
- fortune.com5
- nbcnews.com5
- everydayhealth.com4
- amazon.com3
- byrdie.com3
- nytimes.com3
- aad.org2
- bestreviews.com2
- degreedeodorant.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best deodorant? Best overall
- best deodorant under $12 Budget
- best natural deodorant, $20 or more Premium
- best deodorant that lasts all day at the gym Specific need
- alternatives to Native deodorant Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Deodorant, Week of Oct 19, 2026, dopbot.com/index/deodorant
See where your brand stands in deodorant
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.