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Knit, fleece and wool throw blankets for sofas and beds. Below: which brands AI assistants name when US shoppers ask about throw blankets.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15 of 19. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | L.L.Bean | 2.0 | 20% | 60% | |
| 2 | Pendleton | 2.5 | 60% | 20% | |
| 3 | Bedsure | 2.0 | 40% | 20% | |
| 4 | Quince | 2.3 | 20% | 40% | |
| 5 | Better Homes & Gardens | 2.5 | 20% | 20% | |
| 6 | Brooklinen | 3.0 | 20% | 20% | |
| 7 | Jooja | 4.0 | 20% | 20% | |
| 8 | Cozy Earth | 5.0 | 20% | 20% | |
| 9 | ChappyWrap | 1.0 | 20% | 0% | |
| 10 | The Big One | 1.0 | 0% | 20% | |
| 11 | Williams Sonoma | 1.0 | 0% | 20% | |
| 12 | Boll & Branch | 2.0 | 0% | 20% | |
| 13 | IKEA | 2.0 | 20% | 0% | |
| 14 | RH | 2.0 | 20% | 0% | |
| 15 | Hermès | 3.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- businessinsider.com4
- hgtv.com4
- llbean.com4
- amazon.com3
- business.walmart.com3
- forbes.com3
- global.llbean.com3
- kaitlinmadden.com3
- nytimes.com3
- walmart.com3
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What are the best throw blankets? Best overall
- best throw blanket under $40 Budget
- best cashmere or merino throw blanket, $200 or more Premium
- best machine washable throw blanket for a cold living room Specific need
- alternatives to Barefoot Dreams blankets Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Throw blankets, Week of Oct 19, 2026, dopbot.com/index/throw-blankets
See where your brand stands in throw blankets
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.