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HomeScented candles: brands AI assistants recommend
Scented candles for the home, from everyday soy candles to gift-grade luxury ones. Below: which brands AI assistants name when US shoppers ask about scented candles.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15 of 22. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Bath & Body Works | 3.0 | 60% | 40% | |
| 2 | Diptyque | 3.6 | 40% | 60% | |
| 3 | P.F. Candle Co | 3.0 | 20% | 60% | |
| 4 | Voluspa | 2.3 | 20% | 40% | |
| 5 | Threshold | 3.7 | 20% | 40% | |
| 6 | Homesick | 1.5 | 20% | 20% | |
| 7 | Goose Creek | 4.0 | 40% | 0% | |
| 8 | Village Candle | 4.0 | 20% | 20% | |
| 9 | WoodWick | 4.5 | 20% | 20% | |
| 10 | Capri Blue | 1.0 | 20% | 0% | |
| 11 | Jo Malone | 1.0 | 0% | 20% | |
| 12 | Yankee Candle | 1.0 | 0% | 20% | |
| 13 | Cire Trudon | 2.0 | 20% | 0% | |
| 14 | Apotheke | 3.0 | 0% | 20% | |
| 15 | Gold Canyon | 3.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- hgtv.com4
- forbes.com3
- nytimes.com3
- ulta.com3
- amazon.com2
- bathandbodyworks.com2
- businessinsider.com2
- buyadvanced.com2
- diptyqueparis.com2
- homesick.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What are the best scented candles? Best overall
- best candles under $20 that actually smell strong Budget
- best luxury candle to give as a gift, $60 or more Premium
- best long-burning soy candles for a living room Specific need
- alternatives to Yankee Candle that smell just as good Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Scented candles, Week of Oct 19, 2026, dopbot.com/index/candles
See where your brand stands in scented candles
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.