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Apparel & FitnessPuffer jackets: brands AI assistants recommend
Down and synthetic insulated jackets for cold weather. Below: which brands AI assistants name when US shoppers ask about puffer jackets.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15 of 18. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Patagonia | 2.2 | 80% | 40% | |
| 2 | Rab | 1.5 | 60% | 20% | |
| 3 | REI Co-op | 2.0 | 20% | 40% | |
| 4 | Arc’teryx | 3.0 | 20% | 40% | |
| 5 | The North Face | 3.0 | 20% | 20% | |
| 6 | Mackage | 4.5 | 20% | 20% | |
| 7 | Nobis | 5.5 | 20% | 20% | |
| 8 | Moose Knuckles | 6.5 | 20% | 20% | |
| 9 | Fjällräven | 8.5 | 20% | 20% | |
| 10 | Montbell | 1.0 | 0% | 20% | |
| 11 | UNIQLO | 1.0 | 20% | 0% | |
| 12 | Feathered Friends | 2.0 | 0% | 20% | |
| 13 | Outdoor Research | 2.0 | 0% | 20% | |
| 14 | Quince | 2.0 | 0% | 20% | |
| 15 | Amazon Essentials | 3.0 | 0% | 20% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- patagonia.com5
- rei.com5
- outdoorgearlab.com4
- theinertia.com4
- businessinsider.com3
- outdoorlife.com3
- travelandleisure.com3
- arcteryx.com2
- cnn.com2
- gearjunkie.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best puffer jacket? Best overall
- best puffer jacket under $150 Budget
- best down jacket, $400 or more Premium
- best lightweight puffer jacket for a Midwest winter Specific need
- alternatives to Canada Goose jackets Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Puffer jackets, Week of Oct 19, 2026, dopbot.com/index/puffer-jackets
See where your brand stands in puffer jackets
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For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.