The Index › Apparel & Fitness
Apparel & FitnessRain jackets: brands AI assistants recommend
Waterproof shell jackets for hiking, commuting and travel. Below: which brands AI assistants name when US shoppers ask about rain jackets.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 8. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | REI Co-op | 2.0 | 80% | 60% | |
| 2 | Patagonia | 1.5 | 60% | 60% | |
| 3 | Outdoor Research | 2.0 | 40% | 40% | |
| 4 | Arc’teryx | 3.0 | 40% | 40% | |
| 5 | Marmot | 4.0 | 40% | 40% | |
| 6 | Columbia | 2.0 | 20% | 20% | |
| 7 | Rab | 3.5 | 20% | 20% | |
| 8 | The North Face | 7.0 | 0% | 20% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- patagonia.com6
- rei.com6
- businessinsider.com4
- outdoorgearlab.com4
- outdoorresearch.com4
- backpacker.com3
- gearjunkie.com3
- nordstrom.com3
- alwaysreadyhq.com2
- arcteryx.com2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best rain jacket? Best overall
- best rain jacket under $100 Budget
- best premium waterproof shell for hiking, $300 or more Premium
- best packable rain jacket for travel Specific need
- alternatives to Patagonia rain jackets Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Rain jackets, Week of Oct 19, 2026, dopbot.com/index/rain-jackets
See where your brand stands in rain jackets
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.