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TechE-readers: brands AI assistants recommend
E-ink e-readers for books and long-form reading. Below: which brands AI assistants name when US shoppers ask about e-readers.
This market is updated monthly, on the first Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 5. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Kobo | 1.9 | 100% | 100% | |
| 2 | Kindle | 1.0 | 80% | 80% | |
| 3 | BOOX | 2.7 | 40% | 20% | |
| 4 | NOOK | 4.0 | 20% | 20% | |
| 5 | PocketBook | 3.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- ereader.kobo.com6
- kobo.com6
- amazon.com5
- target.com4
- techradar.com4
- gizmodo.com3
- goodhousekeeping.com3
- nbcnews.com3
- us.amazon.com3
- wired.com3
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best e-reader? Best overall
- best e-reader under $120 Budget
- best e-reader with a large screen, $250 or more Premium
- best e-reader for reading in bed at night Specific need
- alternatives to the Kindle Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, E-readers, Week of Oct 19, 2026, dopbot.com/index/e-readers
See where your brand stands in e-readers
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For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.