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Apparel & FitnessWinter parkas: brands AI assistants recommend
Insulated parkas and winter coats for cold weather. Below: which brands AI assistants name when Canadian shoppers ask about winter parkas.
This market is updated monthly, on the third Monday of each month. The results below are from the latest published update, so between updates you see the previous one.
Ranking, Week of Oct 19, 2026
Share is the percentage of sampled answers in which the brand was recommended. Showing the top 15. Change appears once a second update exists.
| # | Brand | Share of answers | Avg. position | OpenAI | Perplexity |
|---|---|---|---|---|---|
| 1 | Arc’teryx | 3.0 | 60% | 40% | |
| 2 | Quartz Co | 2.3 | 40% | 40% | |
| 3 | The North Face | 3.0 | 20% | 60% | |
| 4 | Patagonia | 3.3 | 40% | 40% | |
| 5 | Canada Goose | 2.7 | 40% | 20% | |
| 6 | Fjällräven | 2.0 | 0% | 40% | |
| 7 | Nobis | 4.5 | 20% | 20% | |
| 8 | Columbia | 5.5 | 0% | 40% | |
| 9 | Eddie Bauer | 5.5 | 0% | 40% | |
| 10 | Mackage | 5.5 | 20% | 20% | |
| 11 | Moose Knuckles | 8.0 | 20% | 20% | |
| 12 | Kamik | 1.0 | 20% | 0% | |
| 13 | Misty Mountain | 2.0 | 20% | 0% | |
| 14 | Outdoor Research | 2.0 | 20% | 0% | |
| 15 | Outbound | 3.0 | 20% | 0% |
With 10 answers, one answer moves a brand by about 10 points, so treat gaps of a few points as ties. Position is the order of first mention in an answer (1 is first). Read the methodology.
Sources the assistants cited
Domains cited most often across the answers for this category, by number of citations.
- weatherguardcanada.com4
- arcteryx.com3
- canadagoose.com3
- outdoorgearlab.com3
- patagonia.ca3
- worldisround.com3
- amazon.ca2
- bettertrail.com2
- canadianown.com2
- discobrands.co2
The questions we asked
Every month we ask AI assistants these 5 questions, written the way shoppers type them.
- What is the best winter parka? Best overall
- best warm winter parka under $400 CAD Budget
- best parka for minus 30 weather, $1,000 CAD or more Premium
- best winter parka for a long commute that isn't too bulky Specific need
- alternatives to Canada Goose parkas Alternative
Cite this
You may quote these figures with a link back to this page. Suggested citation:
Dopbot Index, Winter parkas, Week of Oct 19, 2026, dopbot.com/ca/index/ca-winter-parkas
See where your brand stands in winter parkas
Enter your store domain and get a free snapshot: how often AI assistants recommend your brand, who they recommend instead, and which sources they cite.
For brands in this category
Brands that are recommended in the latest update can show a badge on their own site.